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This is a compilation of things you can do during the design and
pre-press process that will make your printing job cheaper and
allow you to have a higher level of quality in the finished
piece.
Optimal printing size
We only need you to set up a file once and we will step and repeat to use the most optimal and economic sheet size.
Folding
When possible, ask to have your folded piece scored prior to folding. This will reduce the amount of cracking that often occurs when a piece is folded cross grain or over a heavily saturated printed area (solids etc).
The use of black solids
Set up a “support black” when using black as a solid in a full
color piece. This will make the black much blacker and richer
than printing with only a 100% black ink (which appears more as
a dark gray on a colored brochure). There are many different
formulas for this but a good one that allows for a rich black
without saturating the printed area is C=20, M=20, Y=20, and
B=100. (Keep in mind, you will still use only a single color
black (or spot color) on the text.)
Digital printing
Depending on the quantity of the piece, digital printing can
often save you time and money. It allows you to print a much
smaller quantity without having to spread a standard set up cost
over the cost of the job. It also allows you to “test” your
product without having to commit to the printing of thousands of
pieces.
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